Remember yesterday when we reported that Disney had filed several applications to trademark ‘Dia de los Muertos’ in a variety of products? Well, after backlash from the latino community, Disney is withdrawing all applications and has announced they’ll change the name of the upcoming Pixar movie (Presumably, it was Día de los Muertos).
A spokesperson from Disney issued the following statement:
“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”
People were criticizing the studio for ‘trying to trademark their culture’. You can read more of the backlash here. What do you think of this controversy? Sound off in the comments!
Thanks for the tip, Gary !
