Hey, DreamWorks has done it before with The Penguins of Madagascar to mild success, so why not do it again? Last week, during the company’s first quarter earning stockholder call, CEO of DreamWorks Animation, Jeffery Katzenberg, announced that a TV series starring the beloved Neanderthal family will be starring in their own TV spinoff.
Michael Corty: With The Croods as now your sixth franchise…what changes would you anticipate in how you monetize this asset…given your recent emphasis on…licensing and…television opportunities?
Jeffrey Katzenberg: Well, I think like the franchises before it, that’s — one of the things that comes is there’s lots of things for us to do with the IP outside of feature films and we actually have a number of those in the works. So I think you can anticipate there will be a TV show.
Apparently, DreamWorks applied for a trademark for The Croods TV series in February.
It doesn’t seem like anything definite yet, but does a spinoff series of The Croods sound like a good idea?