Well this is a pleasant surprise. Today Disney released the first poster and teaser trailer for the new live-action film Cinderella. Both the poster and teaser trailer focus on one of the most iconic parts of the Cinderella fairy tale: no, not the dress or the pumpkin coach, the glass slipper!
The poster is equally beautiful. It showcases the glass slipper in all its glory. The background and main color scheme of the poster is blue, which has in recent years become Cinderella’s signature color (even though we all know that her dress in the original animated film is white/silver, not blue). The simplicity of this poster is great because it gives viewers just enough to get excited for March, when the film is released. Even though we would love to see more of the cast, these teasers are a great first step. It’s just enough of a tease to get you excited for what’s to come. Also, it’s most likely that this teaser will play in front of Maleficent, whose audience will have interest in both films.
The story of “Cinderella” follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella’s father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham-Carter) steps forward and – armed with a pumpkin and a few mice – changes Cinderella’s life forever.
Cinderella hits theatres March 13, 2015.