Rotoscopers
  • News
  • Podcasts
    • Animation Addicts Podcast
    • Every Episode Ever
  • Reviews
    • Animated Movies
    • Art Books
    • Blu-ray/DVD
    • Live Action
  • Interviews
  • Opinions
  • Studios
    • Aardman
    • Blue Sky Studios
    • Disney
    • Don Bluth
    • DreamWorks
    • Fox Animation Studios
    • Illumination Entertainment
    • LAIKA
    • Lucasfilm Animation
    • Paramount Animation
    • Pixar
    • Sony Pictures Animation
    • Reel FX
    • Studio Ghibli
    • Warner Animation
  • Animation Calendar
No Result
View All Result
Rotoscopers
  • News
  • Podcasts
    • Animation Addicts Podcast
    • Every Episode Ever
  • Reviews
    • Animated Movies
    • Art Books
    • Blu-ray/DVD
    • Live Action
  • Interviews
  • Opinions
  • Studios
    • Aardman
    • Blue Sky Studios
    • Disney
    • Don Bluth
    • DreamWorks
    • Fox Animation Studios
    • Illumination Entertainment
    • LAIKA
    • Lucasfilm Animation
    • Paramount Animation
    • Pixar
    • Sony Pictures Animation
    • Reel FX
    • Studio Ghibli
    • Warner Animation
  • Animation Calendar
No Result
View All Result
Rotoscopers
No Result
View All Result
Home Studios Aardman

Aardman and Braun Create Magical Video ‘Beardimation’

MJ Edwards by MJ Edwards
May 24, 2016
in Aardman, The Latest Animation News
2 min read
0
Aardman and Braun Create Magical Video ‘Beardimation’
664
VIEWS
Share on FacebookShare on Twitter

beardmation-braun-aardman

Shaving and styling product company Braun has teamed up with Aardman Animations to create a magical and intriguing stop-motion short Beardimation.

The animated film uses over fifty male beards to show the brand new Braun Styling Range. Aardman created the film by combining together the sequence of still images to create the “illusion of life.” The creative hair designs were aligned in a way that allowed the pattern to move effortlessly from one frame to the next, and projection guides for the animators were lined up well in advance of filming. Thus, creating perhaps one of the most precise showcases of stop-motion animation you will see. Check out the video below:

This type of ‘lineup’ animation was a definite challenge for the Aardman team because the canvas was a human face. Humans naturally move between shots unlike Aardman’s usual stop-motion tools, puppets, and clay models. Will Studd, director of the video, explained that, “Because of this, the rigging has been really original; we have never had to rig in the way we have for this project so there’s been a lot of experimentation. There is a lot of planning when it comes to creating a stop motion animation video. Stop motion doesn’t have an ‘undo’ button like CGI or 2D animation so it needs to be done right the first time.”

Andreas Leibundgut, Assistant Brand Manager for Braun, stated, “We are very excited to partner with Aardman on this unique piece of work. Braun has never undertaken a partnership like this one before and we are really pleased with the final result…our hope for this campaign is that it will inspire men to be creative and experiment with their looks, and we think it will do just that.” You can explore the behind-the-scenes video below:

Other involvements included musical talent Gramatick, who provided the music to the video with an exclusive upbeat electronic track. Male models Andrea Hamman, Chris John Millington, and Luke Ditella lent their facial hair for the project and to the artistic stylists.

What do you think of Beardimation? Do you like the use of stop-motion animation?

Edited by: Kelly Conley

Tags: aardmanaardman animation
Previous Post

Enter Beast’s Castle in the First Teaser for Disney’s ‘Beauty and the Beast’

Next Post

New ‘Sausage Party’ Promo Parodies Walt Disney

MJ Edwards

MJ Edwards

MJ is a writing and film graduate who loves to relax with scented candles and herbal teas. She is a dog-walker by day and a pie-maker by night. She loves movies starring Christopher Reeve and her favorite animated film is Meet the Robinsons. MJ also loves anything that LAIKA and Tim Burton come out with.

Related Posts

Animation Addicts Podcast #240: Review of ‘Disney Princess – The Concert’
Animation Addicts Podcast

Animation Addicts Podcast #240: Review of ‘Disney Princess – The Concert’

February 23, 2022
‘Disney Princess – The Concert’ Review: One More Reason to Have Your Tiara Ready
Disney

‘Disney Princess – The Concert’ Review: One More Reason to Have Your Tiara Ready

February 17, 2022
Animation Addicts Podcast #239: Rotoscopers 10-year Spectacular
Animation Addicts Podcast

Animation Addicts Podcast #239: Rotoscopers 10-year Spectacular

February 15, 2022
Don Bluth to Release Autobiography in Summer 2022
Don Bluth

Don Bluth to Release Autobiography in Summer 2022

February 9, 2022
Load More
Next Post
New ‘Sausage Party’ Promo Parodies Walt Disney

New 'Sausage Party' Promo Parodies Walt Disney

Discussion about this post

Popular Posts

  • ‘Disney Princess – The Concert’ Review: One More Reason to Have Your Tiara Ready 197 views
  • Don Bluth to Release Autobiography in Summer 2022 77 views
  • Animation Addicts Podcast #240: Review of ‘Disney Princess – The Concert’ 72 views
  • Animation Addicts Podcast #239: Rotoscopers 10-year Spectacular 67 views
  • Animation Addicts Podcast #238: ‘We Don’t Talk About Bruno’ Hits #1 on the Billboard Hot 100 52 views
  • 11k Fans
  • 12.1k Followers
  • 5.7k Followers
  • 5.3k Followers

Recently Added

Animation Addicts Podcast #241: The Aristocats – Crème de la Crème à la Edgar

Animation Addicts Podcast #241: The Aristocats – Crème de la Crème à la Edgar

March 3, 2022
Animation Addicts Podcast #240: Review of ‘Disney Princess – The Concert’

Animation Addicts Podcast #240: Review of ‘Disney Princess – The Concert’

February 23, 2022
‘Disney Princess – The Concert’ Review: One More Reason to Have Your Tiara Ready

‘Disney Princess – The Concert’ Review: One More Reason to Have Your Tiara Ready

February 17, 2022
Animation Addicts Podcast #239: Rotoscopers 10-year Spectacular

Animation Addicts Podcast #239: Rotoscopers 10-year Spectacular

February 15, 2022
Animation Addicts Podcast #238: ‘We Don’t Talk About Bruno’ Hits #1 on the Billboard Hot 100

Animation Addicts Podcast #238: ‘We Don’t Talk About Bruno’ Hits #1 on the Billboard Hot 100

February 9, 2022
Rotoscopers

© 2019 Rotoscopers

Important Links

  • About
  • Support
  • Contact
  • Store
  • Privacy Policy
  • User Posts

Follow Us

No Result
View All Result
  • News
  • Podcasts
    • Animation Addicts Podcast
    • Every Episode Ever
  • Reviews
    • Animated Movies
    • Art Books
    • Blu-ray/DVD
    • Live Action
  • Interviews
  • Opinions
  • Studios
    • Aardman
    • Blue Sky Studios
    • Disney
    • Don Bluth
    • DreamWorks
    • Fox Animation Studios
    • Illumination Entertainment
    • LAIKA
    • Lucasfilm Animation
    • Paramount Animation
    • Pixar
    • Sony Pictures Animation
    • Reel FX
    • Studio Ghibli
    • Warner Animation
  • Animation Calendar

© 2019 Rotoscopers

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Posting....