Hasbro to Possibly Purchase DreamWorks Animation

Two months after learning that DreamWorks Animation may be purchased by SoftBank, a Japanese company, we have now learned that the studio may instead be purchased by the Hasbro toy company, in a rather peculiar, but intriguing union.

In this proposed deal, Hasbro would purchase the company using both cash and stock. The negotiations are still continuing, and there is nothing definite, especially since DreamWorks CEO, Jeffrey Katzenberg, is seeking to sell the company for more than $30 dollars a share, which is significantly higher than the company’s current stock price (it closed on Wednesday at $22.37 a share.) There is no news as to why the deal between DreamWorks and SoftBank fell apart.

The union of Hasbro and DreamWorks could lead to a new outlet for Hasbro to market their toys, including the increasingly popular My Little Pony line.

DreamWorks has continued to make films, but sadly they were not producing enough revenue than was expected, with films such as Turbo, Rise of the Guardians, and How to Train Your Dragon 2 falling short of what the company wanted.

What do you think of this news? Do you think that Hasbro would work well with DreamWorks?