Disney Enlists Nick Pitera for ‘Little Mermaid’ Promotion

YouTube sensation Nick Pitera today helped launch Disney’s “Find Your Voice,” an online campaign in preparation for The Little Mermaid‘s Diamond Edition Blu-ray this October.

Pitera, a Pixar employee, is no stranger to YouTube. His acapella videos, in which he performs multiple vocal parts all singing together split-screen, have soared to millions of views. Today, a new one-man performance starring Pitera debuted on Disney’s official YouTube page: “Kiss the Girl” from The Little Mermaid.

[youtube http://youtu.be/SSQt6xWJVdw]

 

The Little Mermaid is grounded in its legendary music, widely recognized as the beginning of a Renaissance of Disney animation. To celebrate the film’s songs and create anticipation for its nearing Blu-ray premiere, the new Nick Pitera video serves as the kick-off to a new contest called Find Your Voice.

Participants upload a 60-second video of themselves singing a Little Mermaid song for the chance to win a trip to Los Angeles. There, they will receive a studio recording experience, a tour of Radio Disney, and $1,000 cash. More information and example videos can be found at contest’s official website.

Also uploaded by Disney recently was the next quick installment in the “I Am a Princess” series, highlighting the qualities that young girls can take away from Disney’s princess characters. This one appropriately spotlights Ariel:

[youtube http://youtu.be/bwxKzqkUNgI]

 

The Little Mermaid Diamond Edition Blu-ray debuts October 1.

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