Aardman has teamed up with Clemenger BBDO to make a beautiful stop-motion advert for Australia’s popular department store Myer.
The sixty-second commercial called Where Christmas Comes For Christmas took four months to make. It shows four characters – The Reindeer, the Elf, the Angel and the Mouse – as they make their way through a Winter Wonderland to buy their Christmas gifts. With a sprinkle of stop-frame magic and humor, this is an advert not to be missed.
Aardman Director, Steve Harding-Hill added, “Everyone at Aardman loved this script straight from the start. It was funny, irreverent and very unsentimental. It seemed to typify the real spirit of Christmas to us. So using traditional stop-motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic handcrafted world, where a bunch of chatty Christmassy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”
Beyond this short, the story of these characters runs through retail TVCs, posters, press, microsite, social, catalogues, shopping bags, staff uniforms, wrapping paper, gift cards, and visual merchandise displays.
This advert certainly puts us in an uplifting mood ready for Christmas. Visit Myer and discover more about the characters here.
What do you think about this Christmas advert? Do you like the characters and the animation style?
Edited by: Kajsa Rain Forden