Aardman has teamed up with Clemenger BBDO to make a beautiful stop-motion advert for Australia’s popular department store Myer.
The sixty-second commercial called Where Christmas Comes For Christmastook four months to make. It shows four characters – The Reindeer, the Elf, the Angel and the Mouse – as they make their way through a Winter Wonderland to buy their Christmas gifts. With a sprinkle of stop-frame magic and humor, this is an advert not to be missed.
The production saw each of the four characters sculpted by hand and filmed frame by frame. A behind-the-scenes video was even released to show the detail and talent that went into this charming short. It shows how they achieved the retro look, the inspiration behind the setting, and how CG is used to to enhance the short.
Creative Director at Clemenger BBDO Stephen de Wolf said, “We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone. We hope you like it.”
Aardman Director, Steve Harding-Hill added, “Everyone at Aardman loved this script straight from the start. It was funny, irreverent and very unsentimental. It seemed to typify the real spirit of Christmas to us. So using traditional stop-motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic handcrafted world, where a bunch of chatty Christmassy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”
Beyond this short, the story of these characters runs through retail TVCs, posters, press, microsite, social, catalogues, shopping bags, staff uniforms, wrapping paper, gift cards, and visual merchandise displays.
This advert certainly puts us in an uplifting mood ready for Christmas. Visit Myer and discover more about the characters here.
What do you think about this Christmas advert? Do you like the characters and the animation style?
MJ is a writing and film graduate who loves to relax with scented candles and herbal teas. She is a dog-walker by day and a pie-maker by night. She loves movies starring Christopher Reeve and her favorite animated film is Meet the Robinsons. MJ also loves anything that LAIKA and Tim Burton come out with.