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Home Studios

‘Peeps’ to Become a ‘Lego Movie’-esque Animated Movie

Alissa Roy by Alissa Roy
April 23, 2014
in Studios, The Latest Animation News
2 min read
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peeps-movie-in-the-worksThe sugariest candy in all the land–Peeps–is going to get it’s very own feature-length animated film.

Peeps have recently been optioned for film and TV rights by writer, director, and producer Adam Rifkin, along with his partners, Brent Tinter and Brian E. Rochlin.

Every year, Just Born, the Pennsylvania-based company behind the marshmallow goodness, produces about $2 million worth of Peeps candy. Recently, the company has been wanting to branch out its marketing, so a film adaptation of their candy will definitely help to boost sales.

The synopsis reads:

“[The] Lego Movie-esque family epic set the night before a Peeps diorama contest, when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest’s judging begins.”

After the phenomenal success of The Lego Movie, it’s no wonder that other toys and candy products are trying to cash in. It was also announced today that Mattel is going to bring Barbie to the big screen in her own live-action comedy film

Maybe it’s the two pounds of sickly sweet Peeps currently residing in my dorm from Easter, but that on top of this movie is making me think that these little marshmallows are taking over the world. Kind of like this:

peeps-diorama-takeoverWhat do you think about a ‘Peeps’ movie? Yay or nay?

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Alissa Roy

Alissa Roy

Alissa is a student at the Rochester Institute of Technology, studying Media Arts & Technology. Her hometown is in the Middle-of-Nowhere, NY, where winter is approximately 6 months of the year. She is extremely nerdy, and loves all things animated, literary, or Harry Potter related. Her older sister spawned her love of animation by dragging her downstairs at 2 a.m. every morning and making her watch various films until their parents took them back to bed. Some of her all-time favorite films include Mulan, The LEGO Movie, Up, Tangled, and The Lion King. She also collects old Peanuts comic strips, and spends her free time reading, writing for the Rotoscopers, and working a variety of jobs. You can follow Alissa on Instagram and Twitter: @ThisAlissa. See her work here.

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