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Sparkly Logo for ‘My Little Pony: The Movie’ Revealed

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This week at the Licensing Show in Las Vegas, Hasbro revealed the official logo for the highly anticipated film My Little Pony: The Movie.

The logo is a slight variation on the My Little Pony: Friendship is Magic logo, swapping out the pink-dominated color scheme for for a more subtle purple one, while also prominently adding text for “The Movie”.  The logo features a healthy dash of sparkle to make the it stand out and shine, showing that this movie is an event.

Produced by Hasbro’s Allspark Pictures, My Little Pony: The Movie is the third feature film for the popular My Little Pony: Friendship is Magic franchise, but this film will distinguish itself from the previous three Equestria Girls films in that it will focus entirely on the pony girls as in their pony forms, instead of their adventures as in the human world as humans. This is arguable what the movie that the fans wanted in a feature-length movie initially, when the franchise was much closer to the height of its popularity. The film is still a year away from release, so hopefully the franchise will still have enough steam to draw fans into theaters.

The film will feature the original voice talent of the original man 6 from the TV series, in addition to Emily Blunt, Kristen Chenoweth, Liev Schrieber, Taye Diggs, Uzo Aduba and Michael Pena.

The previous Equestria Girls films were released in theaters via a limited engagement, but My Little Pony: The Movie will have a wide release when it hits theaters on October 6, 2017.

Editor’s note: A previous version of this article stated there were two Equestria Girls films. In reality, there are three.

What do you think of the new My Little Pony: The Movie logo? Are you excited to see the film?


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About Morgan Stradling

Morgan is a native of Arizona and is a desert rat who loves the heat--she doesn’t even turn on the AC in her car in the middle of the summer! She loves big eyeliner, Survivor, Lady Gaga, and, of course, animated films. She has her MBA in Marketing from ASU and now works as a Product Manager for a tech company. Follow her on Twitter, Instagram and YouTube.