[REVIEW] ‘Bling’

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I know that movies especially animated films are hard to make. I don’t get any special pleasure or glee out of giving a movie a bad review; however,  I can’t lie and say something is good when it isn’t. Recently I had the chance to view a new animated film out of Korea called Bling and I’m afraid it’s a big huge mess.

Let’s start with a few good things about Bling. The animation isn’t half bad. It’s bright and colorful and doesn’t have that ill-rendered quality of many low-cost CG efforts. Also the voice cast is fine including Taylor Kitsch, Jennette McCurdy, James Woods, Carla Gugino, Tom Green, Jon Heder, Jason Mewes and more.


I’m afraid that’s all I’ve really got on the praise end of things. The biggest problem with Bling is the premise. Sam has been in love with Sue his whole life. He proposes to her as a little boy but his soda pop-top ring isn’t good enough for her. I guess it could be cute for little children to be proposing marriage, but the weird part is the movie seems to take the proposal seriously with Sue’s mother Catherine telling her it’s a good thing it’s not a real proposal because “great men only give great rings”. What strange advice to give your daughter…

So Sam grows up determined to propose to Sue with a great ring. The strange thing is at one point he seems to be introduced to her for the first time and then other times they seem to have a relationship. She says she’s been waiting for him to propose for 20 years. Given they can’t be more than 25ish isn’t that an odd thing?


And Sue is a full fledged grown up with a career as a news anchor, but Sam is animated like a teenager and is called ‘son’ on multiple occasions

Anyway, Sam buys a ring using all his credit cards, which is a strange message unaddressed by the film. And at the same time the evil Oscar steals a ring to propose to Catherine. This is a weird storyline because Catherine has no interest in marrying him and yet the focus of the film is all about proposing to her. The film seems to imply that with the right ring she would want to enter into marriage to a person she hates. A very strange message to kids. It’s like the movie forgets the marriage part of a proposal…

Sam is a robot maker for an amusement park and his troop of robot friends could be fun but they are mostly spastic, crazy, loud excuses for toilet humor. The action in the film is so choppy and bombastic that I became exhausted by it.

bling minions

There are also robots who are the most obvious Minions rip-offs I’ve ever seen. I mean look at them? They literally look like white Minions!

The villain Oscar also has a robot named Victor who seems to be the only voice of reason in the film. He tells Oscar he is stupid for wanting to propose to Catherine and that the search for the ring is dumb. And yet he’s the evil bad guy? There’s always a problem in a film when the bad guy is the level-headed one.

They do try and tie it up with a non-consumer message–that love is all that really matters but then they break it by Sam giving the high-cost ring anyway! The final scenes for Oscar are also bizarre with him still professing his love for Catherine. How can he love her? He doesn’t even know her? It’s such a confusing message for kids (and adults for that matter).


I have to say also that the synchronization of vocals to the animation is often off and looks badly dubbed.

Normally I’m fine recommending a film as a babysitter for kids but with the strange messaging and other problems I can’t even do that. There’s so much better out there that you can put the kiddos in front of. Bling just didn’t do it for me I’m afraid.

Bling is available in select theaters March 6.

Edited by: Morgan Stradling

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About Rachel Wagner

Rachel has loved animation since she was a little girl singing songs from The Little Mermaid at the top of her lungs. She currently works in social media marketing and loves to blog and vlog about Disney, Pixar and all kinds of movies in her free time. Her favorite movie is Up and she considers herself quite the Cinderella aficionado seeing every version she can get her hands on. She also loves animated TV shows like Simpsons, Gravity Falls, Star Wars Rebels and more. Follow her on twitter @smilingldsgirl