Sometimes it’s annoying or frustrating, but given only these two options, I’ll take Disney’s underselling over giving away too much any day. Get people just intrigued enough to show up, and then surprise them with the movie itself (boosting audience impressions and word of mouth).

I have to say that it’s a bit of a boring campaign, though. I can’t decide whether this or Frozen’s is worse. The latter was less boring but far more deceptive and cheesy, making the movie seem as though it was about characters fighting for carrots and chasing each other around and throwing snowballs at each other. On the plus side, it, too, gave practically nothing away.

It’s amusing but is yet another “Let’s take a bit of slang and make it literal” moment. Along these lines, everything pales next to this:

https://www.youtube.com/watch?v=ZlE9U41gAIc

I’m sure that there is much more to the movie than this, but per the norm they haven’t shown us much.