Sony Pictures Animation, The Latest Animation News

The First ‘Peter Rabbit’ Trailer Is Here

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I haven’t been too impressed with the work coming out of Sony Pictures Animation as of late, and I’d venture to guess that a lot of you feel the same. Smurfs: The Lost Village and The Emoji Movie were both duds critically, and neither managed to make much of an impression at the box office. The studio’s next offering, The Star, opening in November, doesn’t look so great either.

Peter Rabbit stands out to me among the other films on Sony Pictures Animation’s slate because it’s actually a live-action/CGI hybrid—yes, those are still a thing. I wasn’t sure if I’d be at all interested in a Peter Rabbit film done in the style of the Alvin and the Chipmunks films (from the studio responsible for those Neil Patrick Harris Smurfs movies), but now that I’ve seen the first trailer, released this morning as an exclusive to Yahoo! Entertainment, I have to say that I’m feeling (cautiously) optimistic about Peter Rabbit at the moment.

It is somewhat reminiscent of Illumination Entertainment’s film Hop from a few years ago, but Peter Rabbit seems to have a different, quirkier tone, which I like. I think the animation looks really nice, and I’m a big fan of a lot of the talent involved. I really enjoyed James Corden’s performance in Trolls, and I think there’s something about his voice and personality that is just perfect for roles in films like this. I’m also one of the few people who liked the most recent Annie remake, which shares a director with this film in Will Gluck.

I know a lot of people have reacted more negatively to this first trailer for Peter Rabbit, but personally, I like what I’m seeing so far. Here’s hoping the film proves to be more along the lines of Paddington than those darn Chipmunk movies when it opens on February 9, 2018.

What do you think of the first trailer for Peter Rabbit? Are you tired of live-action/CGI hybrid films? Could this be the next Paddington? Hop on down to the comments and let us know!

Edited by: Kelly Conley

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About Angelo Thomas

Angelo Thomas is a writer, director, and pop culture enthusiast. In addition to writing for Rotoscopers, he writes for The Royal Blog of Oz and guest hosts The Royal Podcast of Oz. Angelo was born in Guadalajara, Mexico and raised in Louisville, Kentucky. He is currently studying Film & Video in Columbus, Ohio at the Columbus College of Art & Design, where he has also worked as an assistant in Marketing & Communications. His favorite film of all time is The Wizard of Oz, which has influenced much of his personal and professional work. In terms of his love for animation, Tangled and Frozen aren't just great animated films in his opinion — they're some of the best films ever made. Angelo is always prepared to give and defend his opinions when it comes to film and animation, which he often does on social media. He can be found on Facebook, Twitter, Instagram, and Tumblr @imangelothomas.
  • Cecelia

    Well, it looks like it will be quite funny. Peter as an adult is an interesting choice. I’m getting a Garfield vibe, which I’m not so sure about. I loved Beatrix Potter books growing up, and putting them in modern times as literal party animals? I just don’t know…

  • Hmm…I’m getting nothing but generic talking animal gags from that trailer, just with the name ‘peter rabbit’ slapped on. Maybe it’s a bad trailer but that didn’t pull my interest in at all. Would’ve preferred something with the storybook vibe I guess.

    • Manuel Orozco

      That’s just what I was thinking. And by storybook vibe particularly something like the 2006 live action remake of Charolette’s Web.

    • I fully agree. This looks generic and so similar to the live-action Smurfs and Alvin
      and the Chipmunks movies. Don’t think it’ll be terrible, but definitely aimed at kids.

      • Manuel Orozco

        I liked th Smurfs and Chipmunks movies (didn’t see Road Chip) but Lost Village was even better

  • Dave 52

    Well, the animation on the animals looks fantastic thanks to Animal Logic and I did chuckle at here and there. It could work if they keep it modern in style rather than in story.

    • Manuel Orozco

      The only laugh I got was the pig screaming. But I do agree with everything else

  • Manuel Orozco

    Tolerable character designs but just not enough for me!

  • Chelsea Warner

    I can see why people don’t like it. It looks like an “in name only” adaptation. I get that they have to expand the story to fill up a whole movie, but it just looks like being poorly executed.

  • I don’t think Beatrix Potter would like this.

    • Jeremiah

      Not that I’m surprised. I wouldn’t trust Sony to make a teletubbies movie. But I actually did chuckle and I did like the voices and I kind of enjoyed it. There’s something fun about the idea of ALL the characters together trashing McGregor’s house. But meh. It’s nothing special. And nobody acted at all like their character in the book. I mean, since when does Mrs. Tiggywinkle say, “Oh yeah, now it’s a party!”?

  • Jeremiah


    • I almost wrote this exact comment. But you beat me to it, so you win. :p
      Make it an “Um… What?” and this basically sums up my feelings.

  • Rachel Wagner

    I hate it with a passion of a thousand fiery suns

    • Dave 52

      At least the animation and character designs on the animals are pretty top notch. It really shows how great Animal Logic is at their job and how much effort they put into their work. They’ve come along way since Happy Feet. The main thing that bothers me is that the character designs are meant to be more timeless like the book with the way the animals are dress yet the tone this movies looks to be going for is clashing with that. It just doesn’t fit. It is kind of sad considering that Animal Logic seems to be the only one putting actual effort into the film and this isn’t even their movie.

      • Manuel Orozco

        I so have your back on this

      • Rachel Wagner

        I guess The Jungle Book has spoiled me with animal designs. Peter Rabbit is not a party dude! What the heck? But I agree with you that Animal Logic seems to be the one trying here. If it wasn’t for their visuals it wouldn’t look like Peter Rabbit at all

        • Manuel Orozco

          Not a party is right! That troupe is becoming really old and the only way it could work is if the movie is based on an original concept which Peter Rabbit is not.

  • It looks like it’s trying to be Paddington and it’s just not working. Feels more like Over the Hedge or something. And why is McGregor so young??

    • Manuel Orozco

      That’s what I want to know why he’s so young too.

  • Karl “Karlamon” Smith

    I was hoping Sony would give Peter Rabbit the Stuart Little treatment and make it a charming family film. But nope. It seems they have learned nothing from that live-action Smurfs garbage.

    Also, it’s really sad that Animal Logic did such an amazing job with the animation, making the characters realistic yet very faithful to the book illustrations, and it all got wasted on this.

    • cetrata

      I would be a lot more excited if they showed peter sneaking into the house, get caught, and then be chased by evil mcgregor. Instead, they go with a scene that feels like any party animal scene from crappy hybrid films like alvin and smurfs.

  • amelia Gronvall

    Terrible…No words can describe how horrendous this looks.

  • amelia Gronvall

    I remember being little and watching Peter Rabbit. As well as having my mother read the stories to me…This movie enrages me. EVERYTHING about the innocent and sweet fandom is ruined! Why do companies have to take something and make it so crude?

    Now, if this was some kind of MAD or SNL spoof, sure I could take it. But, come on! This is so degrading! I bet Beatrix Potter is rolling over in her grave! It just seems like to me that the world can’t show family (or even children for that matter) something nice. And when I say “nice” I mean morals. Why do so many unethical themes have to exist in movies now?!

    And I bet a million dollars that this movie is going to be prevalent with toilet humor along with “adult” jokes. It’s going to have Peter act like some jerk or something until he learns some kind of cliched cookie cutter lesson in the end.

    I know it’s probably stupid to rant over a movie that is so dumb, but I just can’t help it…I hope that this movie will FLOP (no pun intended) and audiences will be angered by this bastardization as much as I am…But, no….That is probably all just wishful thinking. People are going to love it. And it will spawn a million more sequels.

    • AnimatedMadness

      I agree (as far as this movie looking bad is concerned). I was smiling until Peter ran into that group of birds. It was an open pasture! How could he not see them?! It was just watching the bar drop like a rock after that.

      I suppose the reason that they don’t make movies or shows with wholesome storylines and clean humor is because it doesn’t put people into theatres. Take the recent Winnie the Pooh for example; brilliant writing, gorgeous hand-drawn animation, and humor that is truly Family-Friendly (it has a treasured spot in my Disney Movies Anywhere collection!). However, Disney had the bright idea of releasing this short and sweet movie next to Harry Potter and the Deathly Hallows: Part 2. I think we all know what happened from there.

  • ランダム アニメーター

    Unless the scenes we see in this trailer aren’t from the actual film, it’s nearly impossible it would turn out to be something like Paddington. This is much more in line with the live-action smurfs and Alvin films.
    James Corden did a great job as the little mouse’s voice in the two Gruffalo shorts (haven’t seen ‘Trolls’), but here, as Peter Rabbit, his voice just sounds wrong. Those who are unfamiliar with the source material might be able to enjoy it, especially kids, everyone else will shun it like the plague. It seems the execs at Sony have lost their marbles a long time ago.

    • Manuel Orozco

      Trolls isn’t that bad of a movie. The music is fun, the animation is colorful and the story is delightful.

  • The first seconds I got really into…..and then it just pissed me off to my very COOOORE!
    And right when I thought to give Sony some shred of credit from learning the reception of the Emoji movie, but I just might be too dang nice this time around!! X((((((((

  • Jordan Briskin

    I don’t know about the rest of you guys, but I’m gonna stick with the 1990’s BBC series THE WORLD OF PETER RABBIT AND FRIENDS, which presents a faithful portrayal of Potter’s characters.

    • Manuel Orozco

      I remember owning that version on VHS when I was little

  • Jerrico

    Feels like a Hop prequel….we pause and sigh with relief that its not the Watership Down remake.

  • Harith Sami

    Hop meets the Smurfs.

  • Michael Young

    I hated this. There… there was nothing redeeming about this at all. It was charmless. Why is Peter a party animal (And an adult)? Why is Mr. McGregor a scrawny young man? Why no period setting?

    SONY… give up.

  • I can’t remember when I last felt so offended by the portrayal of something that was such a big part of my childhood. If they wanted to make a movie like this, they should have used original characters – don’t bring Beatrix Potter into it.

  • scarlett

    it looks so terrible…I haven’t been this upset about an animated trailer for a while.
    I was hoping against hope they might take inspiration/cues from the lovely bbc potter animations back in the early 90’s, but no such luck!
    Just doesn’t seem to capture the spirit of Potter at all.

  • What did Beatrix Potter ever do to deserve this? 🙁