Looks like marketing for LAIKA’s new film The Boxtrolls is in full swing. Yesterday, we got our a new trailer for the film and today Focus Features released a special Father’s Day-inspired video.
It’s become very common today for films to exploit every holiday as part of their social media marketing efforts. Father’s Day is no different. The premise works because the young orphan boy, Eggs, is raised by the Boxtrolls, who become his surrogate fathers and mothers. This clip features “5 Fun Things to Do on Father’s Day”, which is a great opportunity to showcase various clips from the film.
Also, you can download a special Boxtrolls Father’s Day card right here.
A family event movie from the creators of “Coraline” and “ParaNorman” that introduces audiences to a new breed of family – The Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised an orphaned human boy named Eggs (voiced by Isaac Hempstead-Wright) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge. When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnie (Elle Fanning). Together, they devise a daring plan to save Eggs’ family.
The Boxtrolls hits theatres September 26, 2014.